LIFE ISN'T A FORMULA

IT'S AN ADVENTURE

The Safari Way is a FRESH APPROACH helping individuals, leaders and teams EMBRACE UNCERTAINTY and navigate their unique adventure with intention.

Created by keynote speaker Steve Fredlund

DOES ANY OF THIS SOUND FAMILIAR?

You’ve worked hard…
Done everything you were supposed to do…
Built a successful career…
Taken care of the people around you…

And yet…
YOU WONDER IF THERE’S SOMETHING MORE

Not more success.

More alignment.
More purpose.
More moments where you feel fully alive.

THAT’S THE ADVENTURE

A Different Way to Travel

Many of us have been taught...

Life is a formula.
Avoid uncertainty.
Find the right path.
Success comes first.

The Safari Way Invites...

Life is an adventure.
Embrace uncertainty.
Create your path.
Experience the extraordinary along the way.

EVERY ADVENTURE NEEDS A GUIDE

For more than three decades, I pursued success the way many of us were taught to. I built a successful corporate career, earned the credentials, led teams, and checked all the boxes that were supposed to lead to fulfillment. Along the way, I discovered something important: life isn’t a formula to solve. It’s an adventure to embrace.

That realization changed the direction of my life. It led me from the Fortune 500 boardroom to TEDx stages, from writing books to leading organizations through uncertainty, and from unforgettable experiences in Rwanda and on African safaris to creating The Safari Way.

Today, I help organizations and individuals navigate the adventure of life, work, and leadership through keynote experiences, workshops, retreats, and ongoing encouragement. My hope isn’t to tell you the path you should follow. It’s to help you discover the one that’s uniquely yours.

Fortune 500 Leader — 2× TEDx Speaker — 2x Author — Founder of The Safari Way

The Safari Way Comes to Life

Keynote Experiences

Inspire audiences through unforgettable stories and practical insight.

Workshop Experiences

Move from inspiration to meaningful application.

Retreats & Adventures

Create space to reconnect with what matters most.

Companion Experiences

Continue the journey through encouragement, resources, and community.

TRUSTED BY
Testimonials

Where would you Like to Begin?

Conference Planner: Bring Steve to our event
Leader: Develop our team
Individual: Begin my journey